Our professional real estate services include many of the following services for home Sellers and Buyers. Please discuss these with your Real Estate Professional. Buying and Selling homes are customized experiences. Many of these services apply to all transactions, however, some will not. Let your agent know which services are most important to you! Our goal is to make your real estate transaction with us go smoothly and to keep you informed every step of the way.

Marketing

• Create a customized marketing plan that targets most likely buyers
• Provide video on preparing your property for sale
• Tour the property from ‘the Buyer’s standpoint’
• Conduct a complete ‘staging’ analysis of the property
• Provide written staging instructions to help the property sell at a higher price
• Review interior of the property to maximize attractiveness
• Assist the seller in storing large pieces of furniture
• Review exterior of the property to maximize ‘curb appeal’
• Assist the seller in making exterior as attractive as possible
• Take photographs of the property for use in marketing materials
• Develop ‘Just Listed’ postcards in print and/or web format
• Develop an attractive description of the property for marketing
• Review the benefits and drawbacks of the real estate sign
• Place appropriate riders on the sign
• Place brochure box on the sign
• Design attractive color flyers for the property
• Obtain report on local schools
• Prepare Homebook with neighborhood and area information; this information is also on-line with your property listing at www.AlteraSV.com
• Prepare Open House Guest Register
• Develop an Open House schedule with the owner
• Assist property owner in preparation of the property for showings
• Update marketing program as necessary
• Consult as to advertising copy for various media
• Print color flyers
• Provide flyer display stand for inside the property
• Take numerous color photos of the property for web and print
• Arrange for videotaping of the property for Internet
• Follow-up with agents on showing appointments
• Meet potential buyers at the property
• Follow-up with potential buyers from Open House opportunities
• Develop a program to attract agents to ‘Brokers Open’ tour
• Consult as to placing Open House advertisements on-line
• Keep brochure box supplied with flyers
• Submit property to Multiple Listing Service
• Network about the property with other Real Estate Professionals
• Advertise property in selective print media
• Direct mail advertising as appropriate
• Customized classified advertising campaign in such newspapers as the San Jose Mercury News, The Business Journal, as appropriate
• Property featured on my website: www.alterasv.com
• Internet advertising on the following Web Sites:
• www.AlteraSV.com - Broker site featuring all regional MLS listings, custom home searches, links to community resources, and more!
• www.mlslistings.com - Regional MLS Website
• www.Realtor.com - National Assn. Of Realtors website: national
• www.LeadingRE.com - RE/ ReloHomeSearch: international site
• Internet links to these Websites via major search engines and selected listings syndication
  

Disclosures

• Provide Real Estate Transfer Disclosure form to seller
• Conduct a thorough and diligent visual inspection of the property
• Review the status of any encumbrances against the property
• Obtain architectural drawings and permits relative to the property, if required
• Review the Agency Relationships Disclosure
• Review the FIRPTA Sellers Disclosure
• Review the Water Heater Disclosure
• Review the Smoke Detector Disclosure
• Review the required Natural Hazards Disclosures
• Review the Lead Disclosures
• Review the Flood Disclosures
• Review the Geologic Disclosures
• Review the Megan’s Law Disclosure
• Review the Environmental Risk Report
• Review the Earthquake/Seismic Disclosures
• Review the Real Estate Transfer Disclosure statement
• Review Fire Danger Area Disclosure
• Review any additional disclosures which may be required for the property, including, but not limited to Mello-Roos, Right to Farm, soils, septic
• Review Fair Housing Laws
  

Financials

• Prepare a Competitive Market Analysis of the property
• View competing properties for sale
• Develop a pricing strategy for the property
• Provide a video on pricing the property to sell
• Explain seller- carryback financing
• Review the Competive Market analysis periodically
• Explain how commissions are split between Listing and Selling Brokers
• Research available financing options for the property
• Show how commission structure/split affects the showablitiy of the property
• Prepare a net sheet
• Provide comparables and value analysis to Appraiser if requested
• If property is a condominium or PUD, work with Homeowner’s Assn/management company re: financial disclosures, owner-occupied ratios, etc. to insure wide variety of loan programs for potential buyers
  

Representation

• Order a Property Profile of the property
• Review Property Profile
• Consultation as to licensed pest control inspection
• Consultation as to Property Inspection
• Consultation as to pool/spa inspection
• Consultation as to roof inspection
• Consultation as to septic tank inspection, as necessary
• Consultation as to well inspection , as necessary
• Consultation as to corrections of significant items discovered in inspections
• Consultation as to required Disclosures
• Consult with Seller on Fair Housing laws
• Coordinate property showings as needed
• Pre-qualify buyers
• Consult as to the coordination of the presentation of offers to purchase the property
• Consult as to Counter-offers, as necessary
• Consult as to the need for the services of other professionals such as surveyors or attorneys
• Consult as to opening of escrow
• Review escrow documents
• Professional real estate brokerage service: 3 offices in north, mid and south Santa Clara County
• Experienced contract negotiation
• Office support services
• Relocation assistance and referrals
• Professional services referrals (Pest, Property, Roof, Chimney, misc. repairs, etc.)
• Attorney review of documents, consultation by Brokerage attorney available, if requested
  

Transaction Management Services

• In-house Transaction coordination services available
• Full-time support staff
• Appraisal coordination
• Coordination of inspections
• Coordination with co-op real estate agent
• Coordination with escrow officer
• Coordination with Lender
• Professional services referrals if requested
• Coordination with Homeowner Management group
• Coordination with insurance agent as requested
• Coordination with attorneys, heirs, trustees, as requested
• Coordination with Home Warrantee company
• Reminder of needed changes in utilities: lights, heat, phone,etc.
• Arrange for key transfer at close of escrow
  

Communication

• Obtain agent feedback on price and condition after showings
• Obtain agent feedback on price and condition after Broker Tours
• At a minimum ,weekly status report to seller by phone, email , or in person
• Review results of Open House with seller
• Review marketing plan periodically
• Weekly, or more frequent if needed, status reports during escrow period
  

Resume/ Professional Qualifications

• Ask the agent you select for a copy of their resume